OUPOWER 偶能

OUPOWER 偶能 started as a grassroots football forum and grew into a professional equipment brand for China’s amateur players. Focused on being approachable, practical, and player-centered, the brand provides gear that fits the everyday footballer.

I developed a flexible visual system based on the “OU” (偶) mark, applied across diverse products from soccer boots and apparel to packaging and accessories. The system balances recognizability and adaptability, maintaining a consistent brand identity across the diverse product line.