Selected Editorial Work for MINTEL


While at Mintel, I worked on editorial design for business reports, translating dense market research into clear, digestible layouts. Each project required a different approach, some were data-heavy, others text-driven, so I adapted the visual hierarchy, typography, and pacing to fit the content.

From annual industry reports to quick-turnaround thought pieces, my focus was on making complex information accessible and engaging. I also selected and refined imagery to elevate the tone and align with the brand’s professional voice.

EMMA ZHOU



I design digital products, interfaces and visual identities that are visually refined and thoughtfully built. Linkedin
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